They were rejected a year ago after daughter Blue Ivy was born but Jay Z and Beyonce was finally able to trademark their baby girl’s name.
On Tuesday, the U.S. Patent and Trademark Office posted notice that the superstars’ application to trademark “Blue Ivy Carter” faces no opposition, reports The Washington Post.
But it’s not over yet. For the next three years the couple will have to prove they are using the trademark for the purpose sought including baby strollers, music, eye glasses, skin cream, toys etc.
Smart move for one of the most famous babies in the world. There’s no telling what Blue will become, in her own right, but by securing she has a bright future and can build her own brand around whatever her heart desires is a great business move. And we all know, the Carters are not only talented they’re great business people. They’ve mastered the art of building a secure and long lasting brand. Check mate.
Let’s just hope they won’t face yet another opposition.
Earlier today Jay Z posted a picture of baby Blue Ivy on his website, Lifeandtimes.com, playing UNO. And of course the Internet is a buzz. Mainly because this picture, like all pictures of Baby Blue, is dark and doesn’t reveal the baby’s face. Most people are tired of the teasing that Jayonce is doing with all the blurry pics of Blue. If they aren’t going to show her then don’t take a picture at all. What do you think? Are they teasing us or are they being their normal, extra secretive selves? Do you mind the blurry pics as long as they are sharing a piece of their life or do you want the pics to stop? Here is a picture of the exact same photo of Baby Blue but lightened by a fan on Instagram.
Baby Blue Ivy Carter turns 1 today! Funny how time flies, huh? It seems like just yesterday. The little baby girl was born one year ago today to parents Beyonce and Jay Z. Although we’ve yet to see a more recent photo of the potential “musical prodigy” to the Carter legacy we’d like to say happy birthday blue!
Blue as a newborn. Days after her birth the media was in a frenzy when photos of a newborn Blue were released by Beyonce on the singer’s official Tumblr.
Here’s another shot of Blue at 6 months while out with Mama Bey.
During a recent interview with PEOPLE, for their special double edition, new mom Beyonce reveals she feels more beautiful since giving birth to daughter Blue Ivy Carter.
“I feel more beautiful than I’ve ever felt because I’ve given birth,” says PEOPLE’s 2012 World’s Most Beautiful Woman. “I have never felt so connected, never felt like I had such a purpose on this earth.”
The mom gushes, “She’s just the cutest thing,” gushes Beyoncé.
When asked who does her daughter resemble most, “She looks like Blue. She’s her own person,” says Beyoncé. “The best thing about having a daughter is having a true legacy,” she adds. “The word ‘love’ means something completely different now.”
The first photos of Jay Z and Beyonce‘s one month old daughter Blue Ivy Carter were released last night when proud aunt Solange Knowles shared a Tumblr weblink introducing Blue to the world.
Solange wrote, “THE PROUDEST AUNT IN THE WORLD….OF THE MOST BEAUTIFUL GIRL IN THE WORLD! #HelloBlue :))) helloblueivycarter.tumblr.com“
Wow, isn’t she just gorgeous!!!
Upon entering the site, Beyonce writes a personal message introducing her daughter to the world.
“We welcome you to share in our joy.
Thank you for respecting our privacy during this beautiful time in our lives.
- The Carter Family
You also find some more photos of, perhaps, the most famous baby in the world.