Happy birthday Jay Z!
And, what does one want for their 44th celebration? If you’re Jay Z, you’ve probably decided to go vegan for 22 days.
The hip hop mogul and rap icon made the announcement on his blog, Life+Times, on Monday, December 2nd about his desire to take on the challenge.
He writes, “Psychologists have said it takes 21 days to make or break a habit. On the 22nd day, you’ve found the way. On December 3rd, one day before my 44th birthday I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!! This all began a few months back when a good friend and vegan challenged me to embrace a “plant-based breakfast” everyday. It was surprisingly easier on me than I thought…”
On his reason for doing it, he adds, “…There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day…It just feels right! So you can call it a spiritual and physical cleanse. I will post my progress… Any professional vegans out there that have any great food spots please help out! Please ha. I don’t know what happens after Christmas. A semi-vegan, a full plant-based diet? Or just a spiritual and physical challenge? We’ll see…”
And his wife, Beyonce Knowles, will certainly support her husband.
He adds, “P.S. B is also joining me.”
To learn more about Jay Z’s 22 days challenge head over to 22 Days Nutrition.