In a daring ad campaign, TLC’s Chilli strips down as a caged tiger to stand up against the abuse of circus animals.
“Crouched inside a cage and wearing nothing but striped bodypaint….the star of the provocative new ad campaign for PETA demands, “Boycott the Circus,” makes bold and very effective statement, we must ad.
The ad speaks out against tigers being used by circuses and beaten into submission. It also addresses the inhumane treatment the animals face when not “performing”. They’re locked away in cramped, filthy cages.
“There’s so much cruelty behind the scenes, which is a something that a lot of people don’t get to see,” Chilli explained in an exclusive PETA interview. “They’re being mean to them to make them do this trick .… And I think that everybody needs to be aware of what’s really going on.”
“If you can raise awareness to something that’s important, such as this, then you should,” she says. “Because I know for a fact that I would never want to be in a cage.”
Circuses deprive tigers of everything that is natural and important to them, including interacting with their families, foraging and hunting for food, and roaming for miles. Tigers used by circuses are locked in small cages and warehoused in traveling boxcars, where they are exposed to extreme heat and freezing-cold weather. These unnatural and stressful conditions lead tigers and other big cats to become ill, despondent, and increasingly agitated, endangering other animals, circus workers, and attendees.
Chilli joins a growing list of celebrities—including Alec Baldwin, Jada Pinkett Smith, Olivia Munn, Cloris Leachman, Sarah Silverman, and Edie Falco—who have teamed up with PETA to speak out against circuses that use animals.
Here’s a behind the scenes footage of Chilli’s video interview while shooting for the provocative PETA campaign.
For more information, please visit PETA.org.