Kanye West tweeted earlier tonight about his debut of his new music. The boisterous rapper tweeted, “NEW SONG AND VISUAL FROM MY NEW ALBUM BEING PROJECTED TONIGHT ACROSS THE GLOBE ON 66 BUILDINGS, LOCATIONS @KANYEWEST.COM.” The new song, “New Slaves,” was projected on buildings all over the world tonight and this has to be one of the most creative ways I’ve seen to air a new video. The song talks about Kanye’s disdain for the media and basically his hatred for followers with his soon to be infamous line, “See there’s leaders and there’s followers…but I’d rather be a d*** than a swallower.” You have to admit. This is an amazing marketing tactic. Check out the video below and give us your opinion.
Visual Courtesy: Complex