Ray J has continued to catch more heat for his new single, “I Hit It First”. The song is presumed to be a Kim Kardashian and Kanye West diss record proclaiming, like the record indicates, he hit it (had sex with Kim) first.
Although the single cover is a blurred out image of Kim on the beach in a bikini, Ray J has since denied that,’yes’, the song is about her or a jab at Kanye.
During a recent interview, Ray admits his sister and Kim’s former BFF is not happy about the record.
“I gotta be honest with you, Brandy’s a bit upset. I haven’t talked to her because I know what type of lecture I’m going to get,” Ray J admitted to blogger Karen Civil.
“Brandy is a whole different type of person. She lives in a different kind of world. I’m way more turnt up, my lifestyle is way more on the edge. For her, a lot of things I do, she might not understand but I can say she has my back,” he continued.
“She is a little bit concerned and worried about the journey. But in every campaign I do, at the end of it, it always comes out with a positive message. It’s a beginning of a story that we are telling, there’s a middle and there’s a finale, so everyone has to stay tuned, including her.”
He goes on to admit that the record was intended on being controversial. “Of course, it’s a record that has a lot of controversy to it, “ says Ray J.
“We can’t deny that. From an independent marketing strategy, we felt it was the perfect way to impact and set up all the different projects we have coming out. It’s a song. I do songs all of the time but this is like one of my first songs where every lyric I had to explain where I was going with the record, cause I don’t want to say no names.”
On using the controversy as a marketing strategy Ray J says, “The main mission for this campaign is to not say no names because again, even though the song is edgy, and the song is intense and some people think it’s over the top, we want to be respectable — especially in these interviews. I don’t really know what’s going on with the other party or with other people who may feel like they are involved in the record.”
In hindsight the record and single cover was to stir the pot and command our attention. The question is, ‘was it worth it’? Perhaps only Ray J will know the answer to that question.