If you’ve listened to any of the lyrics you’ll know the singer is being forthright cocky, arrogant and even referred to, what we’re assuming is, her competition and haters as “bitches”! Now, given the polished image and role model she has been considered to be for all these years, some are disappointed that this is the direction she’ll potentially be heading in for her new album and sound.
But we’d like to pose a question.
We’re not here to debate on whether Bey’s new single is offensive or not but we call this a well thought out strategy.
Beyonce and her team is fully aware that she’s faced criticism in the past for having too polished an image and being unrelatable. It’s one of the reasons she has released her HBO documentary, “Life Is But A Dream”, and has slowly started opening up about who the real Beyonce is.
Now, does that mean she’ll “fall from grace”, drop her “Halo” and jump on the ratchet expressway? No!
But it’s clear she wants to be looked at as not just an artist but human. She’d like to shed that perfect image. Honestly, we think it’s smart. She’s trying to reinvent herself. In the same way Janet Jackson and Madonna have both done in the past.
Now, did you really think she was that perfect? She’s not only beautiful but incredibly talented. She’s even been called “Beysus”! Therefore, we’re fully open to welcoming a bit of “ratchet” Bey from time to time. (Shall we dear thank Rihanna for paving the way?) Ha! We kid, we kid.
But speaking of Rihanna. These two ladies are often compared but Bey’s latest controversy sheds light on one of the reasons why that may be (unrelated to their level of talent by the way).
Beyonce has been criticized for the same reason Rihanna has praised in some ways. While Rihanna has long shed any good girl image she once had she’s garnered even more success in all her pot smoking, nude photo releasing, getting back with Chris Brown, potty mouth glory! She [Rihanna] has presented the “real” her. While she’s not for everyone, by being herself (if it is the real her) we are forced to respect it. Not like it but respect it. She’s also been vocal about living her rock star lifestyle, not being a role model and not being responsible for raising anybody’s children.
On the other hand, Beyonce has always been the good girl that does absolutely no wrong. It’s why the record has stirred the pot. She also knows that staying relevant isn’t just about your music. It is also about reinventing yourself. She knows people don’t want the same meal she’s been serving and wants some variety. So unfortunately, no, it is not just about the music. People want to relate to their favorite artist. What makes them happy, sad, mad, angry? What’s their favorite meal, what’s their favorite article of clothing, designer, music they also listen to? They want to know it all. Whether they should is another story.
Beyonce’s been able to present such a polished image for one reason — it’s all about perception. It’s one of the reasons PR and branding is so important. Who you perceive the artist to be vs. who they really are. She’s been twerking on stage for years and had us all believing it was in the name of The Lord. Lol!
In hindsight. She’ll lose some fans but she’ll also gain new ones. And we’re betting even the fans whose devotion has waned a bit won’t be able to stay away for too long. Her talent speaks for itself, after all.
Again, this is a strategic move. It’s Beyonce the business woman, and a bit of the artist, reinventing the wheel. Let ratchet Bey live!