They were rejected a year ago after daughter Blue Ivy was born but Jay Z and Beyonce was finally able to trademark their baby girl’s name.
On Tuesday, the U.S. Patent and Trademark Office posted notice that the superstars’ application to trademark “Blue Ivy Carter” faces no opposition, reports The Washington Post.
But it’s not over yet. For the next three years the couple will have to prove they are using the trademark for the purpose sought including baby strollers, music, eye glasses, skin cream, toys etc.
Smart move for one of the most famous babies in the world. There’s no telling what Blue will become, in her own right, but by securing she has a bright future and can build her own brand around whatever her heart desires is a great business move. And we all know, the Carters are not only talented they’re great business people. They’ve mastered the art of building a secure and long lasting brand. Check mate.
Let’s just hope they won’t face yet another opposition.