Ciara has reportedly parted ways with label Jive Records. The disappointing sales of her fourth studio album ‘Basic Instincts’ paved way for both Ciara and the label to part ways amicably. The album has sold somewhere in the 40k mark since its December 2010 release, her least successful album to date.
According to reports, the singer is a drain on label resources because she does not know her artistry and is unable to pin down a unique sound. One insider said that “the label would rather invest in someone like Chris Brown who is proving successful on multiple formats”.
After Ciara’s announcement that “Turn It Up” (a duet with Usher) would be the next single to impact radio on March 8, 2011 earlier this year the single has since been removed according to webcitation.org
- Ciara Performs On The Ellen Show (cottenkandi.com)
- Keri Hilson Stops By ‘The Breakfast Club’ Discusses Ciara’s Poor Album Sales & Her New Album (cottenkandi.com)
- Ciara Talks 50 Cent On The Wendy Show (cottenkandi.com)
- Album Sales: The Results Are In! (cottenkandi.com)